What Is Carpet Bombing In Marketing

What brand marketing is not is slapping your name and logo everywhere with the hope the carpet bombing exposure is sufficient to sell your product.

What is carpet bombing in marketing.

Carpet bombing of cities towns villages. Digital marketing also allows your ideal buyers to find you. A steady bombardment of emails and phone calls. Digital marketing channels allow you to target your ideal buyers precisely.

What it is not is tattooing your logo on someone. The logic of carpet bombing is that if you throw enough explosives in the vicinity of the target you might just get the target. But consumer tolerance of marketing bombardment is wearing thin. The phrase evokes the image of explosions completely covering an area in the same way that a carpet covers a floor.

Modern marketing avenues allow you to tweak the message depending on the audience persona. Prioritize digital marketing including traditional websites and social media. Planning creative and media all come into play simultaneously and very often in real time. The problem is that there is tremendous waste and a lot of collateral damage.

Carpet bombing is usually achieved by dropping many unguided bombs. Carpet bombing 404 audience. To advertise a lot and in many different ways to a very large number of people. Carpet bombing also known as saturation bombing is a large area bombardment done in a progressive manner to inflict damage in every part of a selected area of land.

The author writes that digital marketing is not an assembly line. The damage from this year s political carpet bombing is likely to be a loss of consumer interest in advertising messages. Shelling strafing pounding pelting blitz air raid strafe bombing carpet bombing. Traditional media follows the carpet bombing approach in which everyone gets the same message.